Apple Just Poached Google's Top AI Person and Nobody Is Talking About It
Apple quietly hired a senior Google executive to run AI marketing as it scrambles to fix Siri. This is a bigger deal than you think.
While everyone has been arguing about ChatGPT and Gemini, Apple just made a move that could change the entire AI game, and barely anyone noticed.
Apple hired Lilian Rincon, a senior executive who spent nearly a decade at Google running their shopping and assistant products, to be their new Vice President of Product Marketing for artificial intelligence. She reports directly to Greg Joswiak, Apple's head of marketing.
Why does this matter? Because Apple has been getting absolutely roasted for how far behind Siri has fallen. While Google Assistant, Alexa, and ChatGPT have been getting smarter, Siri still struggles with basic tasks that make people want to throw their phones across the room.
Hiring someone from deep inside Google's AI operation is not just a resume upgrade. It is a signal that Apple is dead serious about catching up, and they are willing to raid their biggest competitor's talent pool to do it.
The timing is interesting too. Apple has been quietly building up its AI team for months, and rumors about a completely overhauled Siri have been swirling. Getting a Google insider who knows exactly how the competition works? That is a chess move, not just a hire.
As reported by Reuters.
Source: Reuters
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